Nice to meet you!
Guiding Philosophy / Principles
Empathetic Design Thinking
At the heart of my design process is a deep commitment to empathy. By thoroughly understanding user perspectives, I craft solutions that genuinely connect. I employ a variety of strategic methods to advance projects and make data-informed design decisions.
Key elements of this approach are:
Gathering in-depth user insights through comprehensive research
Developing comprehensive user personas and journey maps
Organizing team activities to enhance empathy and understanding
Regularly assessing design choices against user requirements
Iterative Design Process
My design process is iterative. I constantly refine solutions using
new insights and feedback. This method effectively reduces risks
and enhances products.
Key elements of this approach are:
Quick prototype and test cycles
Practical "try and improve" approach
Using data to guide design choices
Seeing all results as chances to get better
Collaborative Innovation Practice
I thrive on collaborative innovation. My team spirit and curious mindset help me adapt to changing needs and create excellent products. By encouraging diverse viewpoints and
cross-departmental teamwork, we create a space where
ideas grow, fostering innovative solutions.
Key elements of this approach are:
Understanding how different elements interact
Considering how design decisions will affect things in the long run
Teaming up with people from different fields
Matching user needs with business goals and technical limits
Holistic Systems Thinking
I tackle design challenges from a systems perspective, considering the broader context and interconnections.
This holistic view helps create more sustainable and
impactful solutions.
Key elements of this approach are:
Gathering in-depth user insights through comprehensive research
Developing comprehensive user personas and journey maps
Organizing team activities to enhance empathy and understanding
Regularly assessing design choices against user requirements
Services / Capabilities
UX/UI Design
Design Thinking / Service Design
Growth Design / Jobs-to-be-Done
Workshops / Facilitation
UX Research
Usability Testing / User Interviews / Ethnography
Wireframing and Prototyping
Heuristic Evaluation / Competitive Analysis
Conversion Rate Optimization (CRO)
Experience
Achievers
UX/UI Designer & CRO Specialist | UX Lead
Working on conducting research, user testing, ideation, wireframes, and high-fidelity polished user experiences and user interfaces for iOS, Android, and Web. Collaborating closely with engineers, product managers, and stakeholders. Designing data-driven and human-centric experiences.
Co-strategist of the design and communication of the Achievers website within the marketing team.
Led UX research and design projects for a Global SaaS employee engagement platform.
• Enhanced the website usability of a $100m B2B SaaS firm by restructuring the information architecture of the top navigation bar.
• Increased user comprehension using user-focused content strategy that appealed to Achievers' target audience.
• Improved qualified leads' conversion by 25% by redesigning landing pages and forms and conducting usability testing sessions.
Working on conducting research, user testing, ideation, wireframes, and high-fidelity polished user experiences and user interfaces for iOS, Android, and Web. Collaborating closely with engineers, product managers, and stakeholders. Designing data-driven and human-centric experiences.
Co-strategist of the design and communication of the Achievers website within the marketing team.
Led UX research and design projects for a Global SaaS employee engagement platform.
• Enhanced the website usability of a $100m B2B SaaS firm by restructuring the information architecture of the top navigation bar.
• Increased user comprehension using user-focused content strategy that appealed to Achievers' target audience.
• Improved qualified leads' conversion by 25% by redesigning landing pages and forms and conducting usability testing sessions.
Freelance: Select Clients
Product Designer
Lightspeed - September to November 2023 - Ecommerce
Enhanced mobile features for a loyalty points app, which achieved a 85% (CSAT) Customer Satisfaction Score
RCA Records - April to May 2022 - Entertainment
Worked in an agile setting with a cross-functional team & stakeholders, utilizing the Design Thinking method to produce an engaging musician site. I conducted competitive analysis, & qualitative user research to uncover user desires, pain points & frictions.
H8S Coffee shop - June to July 2022 - Retail
Interviewed multiple stakeholders (business owners, baristas, & customers), surfaced the root cause
of business pain points & the desires of customers & designed a mobile-first site.
Avocademy - August to September 2022 - Web3/NFT
Built a solution that would simplify Web3 jargon & address the uncertainties around Cryptocurrencies in the NFT marketplace. We ran a Design Sprint, conducted quantitative user research & looked at available products in the market to build our solution.
Repurpose House
Digital Marketing Specialist
I worked with an ambitious & incredible team of female entrepreneurs & curated content from blogs, podcasts, videos & customer testimonials for LinkedIn, Facebook, Instagram, & Twitter. I wrote long & short-form smart copies for social media with a call to action prompt.
Behavioural Design Academy / AlterSpark
UX | Digital Marketing Specialist
I worked with talented people and helped build a marketing strategy that increased audience awareness through user psychology, copywriting, keywords, SEO & Google ads. I audited our client’s site offerings for SEO, brand consistency, mobile usability, accessibility standards, content tone & voice.
Tools
Figma
Collaborative UI design tool.
Wrike
Project management platform.
Notion
All-in-one workspace for notes & tasks.
Slack
Messaging & collaboration tool.
Miro
Online collaborative whiteboard.
Canva
Presentation & design platform.
CrazyEgg
Website heatmap & analytics tool.
Usertesting
Remote user testing platform.
Framer
Design beautiful responsive sites.
Webflow
Build, launch & optimize your site.
Adobe Suite
Creative software collection.
Zoom
Video conferencing platform.
Nice to meet you!
Guiding Philosophy / Principles
Empathetic Design Thinking
At the heart of my design process is a deep commitment to empathy. By thoroughly understanding user perspectives, I craft solutions that genuinely connect. I employ a variety of strategic methods to advance projects and make data-informed design decisions.
Key elements of this approach are:
Gathering in-depth user insights through comprehensive research
Developing comprehensive user personas and journey maps
Organizing team activities to enhance empathy and understanding
Regularly assessing design choices against user requirements
Iterative Design Process
My design process is iterative. I constantly refine solutions using new insights and feedback. This method effectively reduces risks and enhances products.
Key elements of this approach are:
Quick prototype and test cycles
Practical "try and improve" approach
Using data to guide design choices
Seeing all results as chances to get better
Holistic Systems Thinking
I tackle design challenges from a systems perspective, considering the broader context and interconnections. This holistic view helps create more sustainable and impactful solutions.
Key elements of this approach are:
Quick prototype and test cycles
Practical "try and improve" approach
Using data to guide design choices
Seeing all results as chances to get better
Collaborative Innovation Practice
I thrive on collaborative innovation. My team spirit and curious mindset help me adapt to changing needs and create excellent products. By encouraging diverse viewpoints and cross-departmental teamwork, we create a space where ideas grow, fostering innovative solutions.
Key elements of this approach are:
Understanding how different elements interact
Considering how design decisions will affect things in the long run
Teaming up with people from different fields
Matching user needs with business goals and technical limits
Services / Capabilities
UX/UI Design
Design Thinking / Service Design
Growth Design / Jobs-to-be-Done
Workshops / Facilitation
UX Research
Usability Testing / User Interviews / Ethnography
Wireframing and Prototyping
Heuristic Evaluation / Competitive Analysis
Framer & Webflow development
Conversion Rate Optimization (CRO)
Experience
2023 - 2024
Achievers
UX/UI Designer & CRO Specialist | UX Lead
Working on conducting research, user testing, ideation, wireframes, and high-fidelity polished user experiences and user interfaces for iOS, Android, and Web. Collaborating closely with engineers, product managers, and stakeholders. Designing data-driven and human-centric experiences.
Co-strategist of the design and communication of the Achievers website within the marketing team.
Led UX research and design projects for a Global SaaS employee engagement platform.
• Enhanced the website usability of a $100m B2B SaaS firm by restructuring the information architecture of the top navigation bar.
• Increased user comprehension using user-focused content strategy that appealed to Achievers' target audience.
• Improved qualified leads' conversion by 25% by redesigning landing pages and forms and conducting usability testing sessions.
2021 - 2023
Freelance: Select Clients
Product Designer
RCA Records - April to May 2022 - Entertainment
Worked in an agile setting with a cross-functional team & stakeholders, utilizing the Design Thinking method to produce an engaging musician site. I conducted competitive analysis, & qualitative user research to uncover user desires, pain points & frictions.
Deliverables / Results
• Produced user journey maps, wireframes, site maps & a high-fidelity Web-based prototype.
• Ran user testing & iterated the prototype further to advocate for users.
• Observed an 80% increase in user engagement through the second round of user testing, after adding personable videos.
H8S Coffee shop - June to July 2022 - Retail
Interviewed multiple stakeholders (business owners, baristas, & customers), surfaced the root cause
of business pain points & the desires of customers & designed a mobile-first site.
Deliverables / Results
• Created an online presence for the coffee shop.
• Created assets to position H8S cafe as an environmentally friendly & communal cafe in Montreal Canada.
• Produced a user story & user journey map & built an Android prototype.
• Gathered insight from competitors that prevented a costly mistake.
Avocademy - August 2022 - Web3/NFT
Built a solution that would simplify Web3 jargon & address the uncertainties around Cryptocurrencies in the NFT marketplace. We ran a Design Sprint, conducted quantitative user research & looked at available products in the market to build our solution.
Deliverables / Results
• Produced user persona & empathy map to understand the user’s hesitations better, a site map, logo, & UI kit for our prototype.
• Ran ideation sessions & produced low and mid-fidelity wireframes.
• Designed an Android prototype, performed user testing & made iterations to improve accessibility & simplified the experience further.
• Saw 63% increase in success rate for users to achieve tasks.
Tools
Figma
Collaborative UI design tool.
Wrike
Project management platform.
Notion
All-in-one workspace for notes & tasks.
Slack
Messaging & collaboration tool.
Miro
Online collaborative whiteboard.
Canva
Presentation & design platform.
CrazyEgg
Website heatmap & analytics tool.
Usertesting
Remote user testing platform.
Framer
Design beautiful responsive sites.
Webflow
Build, launch & optimize your site.
Adobe Suite
Creative software collection.
Zoom
Meetings
Let's Collaborate
Copyright 2024 Design by - Salimeh Miller
Let's Collaborate
Copyright 2024 Design by - Salimeh Miller