About — Salimeh Miller

Guiding philosophy

Principles behind every project

Empathetic Design Thinking

At the heart of my design process is a deep commitment to empathy. By thoroughly understanding user perspectives, I craft solutions that genuinely connect — using strategic methods to advance projects and make data-informed design decisions.

—Gathering in-depth user insights through comprehensive research
—Developing user personas and journey maps
—Organizing team activities to build empathy and understanding
—Regularly assessing design choices against user requirements

Iterative Design Process

My design process is iterative. I constantly refine solutions using new insights and feedback — a method that effectively reduces risk and enhances the product over time.

—Quick prototype and test cycles
—Practical "try and improve" approach
—Using data to guide design choices
—Seeing every result as a chance to get better

Collaborative Innovation Practice

I thrive on collaborative innovation. My team spirit and curious mindset help me adapt to changing needs, encouraging diverse viewpoints and cross-departmental teamwork so ideas can grow.

—Understanding how different elements interact
—Weighing how decisions play out long-term
—Teaming up with people from different fields
—Matching user needs with business goals and technical limits

Holistic Systems Thinking

I tackle design challenges from a systems perspective, considering the broader context and interconnections. This holistic view helps create more sustainable and impactful solutions.

—Mapping how touchpoints, teams and systems connect
—Weighing the long-run impact of design decisions
—Partnering across disciplines to see the full picture
—Balancing sustainability with immediate business needs

Experience

Where I've worked

Clever Digital Marketing

Senior Product Designer | UX Lead

Toronto, ON (Remote/Hybrid) · Apr 2025 – Jul 2026

Clever Digital Marketing is a performance-marketing partner to large-scale home improvement companies, delivering outcome-driven paid advertising and conversion strategy; the team has partnered with 50+ companies across the USA and Canada to generate $250M+ in client revenue. As the founding designer, I built CDM's very first design system and partnered with the lead engineer to establish a design and hand-off process.

→Strategized and developed an AI design process that improved production time from 3 weeks to 5 days
→Enhanced the speed and quality of our landing page designs by developing a design system called Prompt Kit, for AI agents to read and use for designing inside Figma; each component was designed after running deep user research and considering customers' hesitations and goals
→Designed CDM's first landing page and its thank-you-page pattern, which became the company's top-converting design company-wide, achieving a 32% lead-gen lift within a month, still the standard today

Achievers

UX/UI Designer & CRO Specialist | UX Lead

Jan 2023 – Feb 2024

Conducting research, user testing, ideation, wireframes and high-fidelity experiences for iOS, Android and Web — collaborating closely with engineers, product managers and stakeholders to design data-driven, human-centric experiences. Co-strategist of the design and communication of the Achievers website within the marketing team, and UX lead for a global SaaS employee engagement platform.

→Enhanced the website usability of a $100M B2B SaaS firm by restructuring the top navigation's information architecture
→Increased user comprehension with a user-focused content strategy tailored to Achievers' target audience
→Improved qualified-lead conversion by 25% by redesigning landing pages, forms, and running usability testing

Freelance

Product Designer — Select Clients

Mar 2020 – Feb 2023

Lightspeed — Sept–Nov 2023 · Ecommerce

Enhanced mobile features for a loyalty points app, achieving an 85% Customer Satisfaction Score (CSAT).

RCA Records — Apr–May 2022 · Entertainment

Worked in an agile cross-functional team using Design Thinking to produce an engaging musician site — competitive analysis and qualitative research to uncover user desires, pain points and frictions.

H8S Coffee Shop — Jun–Jul 2022 · Retail

Interviewed stakeholders — owners, baristas, customers — to surface root causes of business pain points and design a mobile-first site.

Avocademy — Aug–Sep 2022 · Web3/NFT

Built a solution to simplify Web3 jargon and address uncertainty around cryptocurrencies in the NFT marketplace via a Design Sprint and quantitative research.

Repurpose House

Digital Marketing Specialist

Oct 2019 – Jan 2020

Worked with an ambitious team of female entrepreneurs, curating content from blogs, podcasts, videos and customer testimonials for LinkedIn, Facebook, Instagram and Twitter — writing long- and short-form copy with clear calls to action.

Behavioural Design Academy

UX | Digital Marketing Specialist — AlterSpark

May – Sep 2019

Helped build a marketing strategy that increased audience awareness through user psychology, copywriting, keywords, SEO and Google Ads — auditing client sites for SEO, brand consistency, mobile usability, accessibility and tone of voice.

Toolkit

Tools I reach for

Figma

Collaborative UI design tool

Asana

Project & task management platform

Wrike

Project management platform

Notion

All-in-one workspace for notes & tasks

Slack

Messaging & collaboration tool

Miro

Online collaborative whiteboard

Canva

Presentation & design platform

CrazyEgg

Website heatmap & analytics tool

Usertesting

Remote user testing platform

Framer

Design beautiful responsive sites

Webflow

Build, launch & optimize your site

Adobe Suite

Creative software collection

Zoom

Video conferencing platform

Unbounce

A/B testing & CRO page development

Claude Code

AI assistant for design & development

Antigravity

Integrated Development Environment

VS Code