Nice to meet you!

Guiding Philosophy / Principles

Empathetic Design Thinking

At the heart of my design process is a deep commitment to empathy. By thoroughly understanding user perspectives, I craft solutions that genuinely connect. I employ a variety of strategic methods to advance projects and make data-informed design decisions.

Key elements of this approach are:

  • Gathering in-depth user insights through comprehensive research

  • Developing comprehensive user personas and journey maps

  • Organizing team activities to enhance empathy and understanding

  • Regularly assessing design choices against user requirements

Iterative Design Process

My design process is iterative. I constantly refine solutions using
new insights and feedback. This method effectively reduces risks
and enhances products.

Key elements of this approach are:

  • Quick prototype and test cycles

  • Practical "try and improve" approach

  • Using data to guide design choices

  • Seeing all results as chances to get better

Collaborative Innovation Practice

I thrive on collaborative innovation. My team spirit and curious mindset help me adapt to changing needs and create excellent products. By encouraging diverse viewpoints and
cross-departmental teamwork, we create a space where
ideas grow, fostering innovative solutions.

Key elements of this approach are:

  • Understanding how different elements interact

  • Considering how design decisions will affect things in the long run

  • Teaming up with people from different fields

  • Matching user needs with business goals and technical limits

Holistic Systems Thinking

I tackle design challenges from a systems perspective, considering the broader context and interconnections.
This holistic view helps create more sustainable and
impactful solutions.

Key elements of this approach are:

  • Gathering in-depth user insights through comprehensive research

  • Developing comprehensive user personas and journey maps

  • Organizing team activities to enhance empathy and understanding

  • Regularly assessing design choices against user requirements

Services / Capabilities

UX/UI Design

Design Thinking / Service Design

Growth Design / Jobs-to-be-Done

Workshops / Facilitation

UX Research

Usability Testing / User Interviews / Ethnography

Wireframing and Prototyping

Heuristic Evaluation / Competitive Analysis

Conversion Rate Optimization (CRO)

Experience

Achievers

UX/UI Designer & CRO Specialist | UX Lead

Working on conducting research, user testing, ideation, wireframes, and high-fidelity polished user experiences and user interfaces for iOS, Android, and Web. Collaborating closely with engineers, product managers, and stakeholders. Designing data-driven and human-centric experiences.


Co-strategist of the design and communication of the Achievers website within the marketing team.
Led UX research and design projects for a Global SaaS employee engagement platform.
• Enhanced the website usability of a $100m B2B SaaS firm by restructuring the information architecture of the top navigation bar.
• Increased user comprehension using user-focused content strategy that appealed to Achievers' target audience.
• Improved qualified leads' conversion by 25% by redesigning landing pages and forms and conducting usability testing sessions.

Working on conducting research, user testing, ideation, wireframes, and high-fidelity polished user experiences and user interfaces for iOS, Android, and Web. Collaborating closely with engineers, product managers, and stakeholders. Designing data-driven and human-centric experiences.


Co-strategist of the design and communication of the Achievers website within the marketing team.
Led UX research and design projects for a Global SaaS employee engagement platform.
• Enhanced the website usability of a $100m B2B SaaS firm by restructuring the information architecture of the top navigation bar.
• Increased user comprehension using user-focused content strategy that appealed to Achievers' target audience.
• Improved qualified leads' conversion by 25% by redesigning landing pages and forms and conducting usability testing sessions.

Freelance: Select Clients

Product Designer

Lightspeed - September to November 2023 - Ecommerce
Enhanced mobile features for a loyalty points app, which achieved a 85% (CSAT) Customer Satisfaction Score

RCA Records - April to May 2022 - Entertainment
Worked in an agile setting with a cross-functional team & stakeholders, utilizing the Design Thinking method to produce an engaging musician site. I conducted competitive analysis, & qualitative user research to uncover user desires, pain points & frictions.

H8S Coffee shop - June to July 2022 - Retail
Interviewed multiple stakeholders (business owners, baristas, & customers), surfaced the root cause
of business pain points & the desires of customers & designed a mobile-first site.

Avocademy - August to September 2022 - Web3/NFT
Built a solution that would simplify Web3 jargon & address the uncertainties around Cryptocurrencies in the NFT marketplace. We ran a Design Sprint, conducted quantitative user research & looked at available products in the market to build our solution.

Repurpose House

Digital Marketing Specialist

I worked with an ambitious & incredible team of female entrepreneurs & curated content from blogs, podcasts, videos & customer testimonials for LinkedIn, Facebook, Instagram, & Twitter. I wrote long & short-form smart copies for social media with a call to action prompt.

Behavioural Design Academy / AlterSpark

UX | Digital Marketing Specialist

I worked with talented people and helped build a marketing strategy that increased audience awareness through user psychology, copywriting, keywords, SEO & Google ads. I audited our client’s site offerings for SEO, brand consistency, mobile usability, accessibility standards, content tone & voice.

Tools

Figma

Collaborative UI design tool.

Wrike

Project management platform.

Notion

All-in-one workspace for notes & tasks.

Slack

Messaging & collaboration tool.

Miro

Online collaborative whiteboard.

Canva

Presentation & design platform.

CrazyEgg

Website heatmap & analytics tool.

Usertesting

Remote user testing platform.

Framer

Design beautiful responsive sites.

Webflow

Build, launch & optimize your site.

Adobe Suite

Creative software collection.

Zoom

Video conferencing platform.

Let's Collaborate

Copyright 2024 Design by - Salimeh Miller

Let's Collaborate

Copyright 2024 Design by - Salimeh Miller

Nice to meet you!

Guiding Philosophy / Principles

Empathetic Design Thinking

At the heart of my design process is a deep commitment to empathy. By thoroughly understanding user perspectives, I craft solutions that genuinely connect. I employ a variety of strategic methods to advance projects and make data-informed design decisions.

Key elements of this approach are:

  • Gathering in-depth user insights through comprehensive research

  • Developing comprehensive user personas and journey maps

  • Organizing team activities to enhance empathy and understanding

  • Regularly assessing design choices against user requirements

Iterative Design Process

My design process is iterative. I constantly refine solutions using new insights and feedback. This method effectively reduces risks and enhances products.

Key elements of this approach are:

  • Quick prototype and test cycles

  • Practical "try and improve" approach

  • Using data to guide design choices

  • Seeing all results as chances to get better

Holistic Systems Thinking

I tackle design challenges from a systems perspective, considering the broader context and interconnections. This holistic view helps create more sustainable and impactful solutions.

Key elements of this approach are:

  • Quick prototype and test cycles

  • Practical "try and improve" approach

  • Using data to guide design choices

  • Seeing all results as chances to get better

Collaborative Innovation Practice

I thrive on collaborative innovation. My team spirit and curious mindset help me adapt to changing needs and create excellent products. By encouraging diverse viewpoints and cross-departmental teamwork, we create a space where ideas grow, fostering innovative solutions.

Key elements of this approach are:

  • Understanding how different elements interact

  • Considering how design decisions will affect things in the long run

  • Teaming up with people from different fields

  • Matching user needs with business goals and technical limits

Services / Capabilities

UX/UI Design

Design Thinking / Service Design

Growth Design / Jobs-to-be-Done

Workshops / Facilitation

UX Research

Usability Testing / User Interviews / Ethnography

Wireframing and Prototyping

Heuristic Evaluation / Competitive Analysis

Framer & Webflow development

Conversion Rate Optimization (CRO)

Experience

2023 - 2024

Achievers

UX/UI Designer & CRO Specialist | UX Lead

Working on conducting research, user testing, ideation, wireframes, and high-fidelity polished user experiences and user interfaces for iOS, Android, and Web. Collaborating closely with engineers, product managers, and stakeholders. Designing data-driven and human-centric experiences.


Co-strategist of the design and communication of the Achievers website within the marketing team.
Led UX research and design projects for a Global SaaS employee engagement platform.
• Enhanced the website usability of a $100m B2B SaaS firm by restructuring the information architecture of the top navigation bar.
• Increased user comprehension using user-focused content strategy that appealed to Achievers' target audience.
• Improved qualified leads' conversion by 25% by redesigning landing pages and forms and conducting usability testing sessions.

2021 - 2023

Freelance: Select Clients

Product Designer

RCA Records - April to May 2022 - Entertainment
Worked in an agile setting with a cross-functional team & stakeholders, utilizing the Design Thinking method to produce an engaging musician site. I conducted competitive analysis, & qualitative user research to uncover user desires, pain points & frictions.

Deliverables / Results
• Produced user journey maps, wireframes, site maps & a high-fidelity Web-based prototype.
• Ran user testing & iterated the prototype further to advocate for users.
• Observed an 80% increase in user engagement through the second round of user testing, after adding personable videos.

H8S Coffee shop - June to July 2022 - Retail
Interviewed multiple stakeholders (business owners, baristas, & customers), surfaced the root cause
of business pain points & the desires of customers & designed a mobile-first site.

Deliverables / Results
• Created an online presence for the coffee shop.
• Created assets to position H8S cafe as an environmentally friendly & communal cafe in Montreal Canada.
• Produced a user story & user journey map & built an Android prototype.
• Gathered insight from competitors that prevented a costly mistake.

Avocademy - August 2022 - Web3/NFT
Built a solution that would simplify Web3 jargon & address the uncertainties around Cryptocurrencies in the NFT marketplace. We ran a Design Sprint, conducted quantitative user research & looked at available products in the market to build our solution.

Deliverables / Results
• Produced user persona & empathy map to understand the user’s hesitations better, a site map, logo, & UI kit for our prototype.
• Ran ideation sessions & produced low and mid-fidelity wireframes.
• Designed an Android prototype, performed user testing & made iterations to improve accessibility & simplified the experience further.
• Saw 63% increase in success rate for users to achieve tasks.

Tools

Figma

Collaborative UI design tool.

Wrike

Project management platform.

Notion

All-in-one workspace for notes & tasks.

Slack

Messaging & collaboration tool.

Miro

Online collaborative whiteboard.

Canva

Presentation & design platform.

CrazyEgg

Website heatmap & analytics tool.

Usertesting

Remote user testing platform.

Framer

Design beautiful responsive sites.

Webflow

Build, launch & optimize your site.

Adobe Suite

Creative software collection.

Zoom

Meetings

Let's Collaborate

Copyright 2024 Design by - Salimeh Miller

Let's Collaborate

Copyright 2024 Design by - Salimeh Miller