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Product & Growth Design — Toronto, CA

Hi, I'm Salimeh.
I help products grow.

I'm a Product & Growth Designer from Toronto. I help B2B/B2C, SaaS and consumer products increase their user adoption and engagement — through research, iteration, and design that's grounded in how people actually behave.

8+

Clients & teams served

4

Flagship case studies

25%

Avg. lift in engagement

3

Platforms — iOS, Android, Web

Selected work

Case studies & shipped work

*01

UI Redesign of Product Pages

User impact: 5 comprehensible product pages

Biz impact: 20% increase in qualified leads

CRO UX/UI Design Heuristic Evaluation Web Design
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Redesigning product page UI to build trust

Redesigning product page UI
to build trust

*02

Collaboration Feature

User impact: Easily finding the expert within the company

Biz impact: 25% higher product engagement

UX Design Feature Design User Research B2B SaaS
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Turning a recognition product into a collaborator finding tool

Turning a recognition product into a collaborator finding tool

*03

Form Landing Page

User impact: A fun interactive form that made sense

Biz impact: 80% higher user completion rate

UX/UI Design Interaction Design Conversion Optimization User Testing
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Optimizing the form landing page for user completion

Optimizing the form landing page for user completion

*04

Points Loyalty App

User impact: 85% Customer Satisfaction Score

Biz impact: Brand loyalty made easy

UX Research UI Design Mobile App Persona & JTBD
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Designing convenience to win customer loyalty

Designing convenience to win customer loyalty

*05

Prompt Kit Design System

User impact: Consistent, on-brand pages every time

Biz impact: 85% faster landing page design

Design Systems AI-Readability Component Library Documentation
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Building an AI-readable design system for faster design

A bit about me

Empathetic research, iterative design, and a bias toward measurable outcomes — that's how I've helped teams like Achievers, Lightspeed and RCA Records turn user insight into growth.

More about my process

Kind words

What's it like to work with me?

I highly recommend Salimeh based on our work together at an HR Tech company. Her exceptional communication skills, curiosity, and detail-oriented approach were consistently impressive. Her deep understanding of user behavior led to valuable insights that significantly improved our website's user experience.
Kara Fraser Kara Fraser — UX Manager
Awesome job with the new website navigation — it makes it so much easier to surface all the valuable content that we have on the site but also makes the new buyer journey so much more intuitive and sticky!
Peter Liao Peter Liao — Director, Product Marketing
Salimeh is a talented UX designer who played a pivotal role in helping us conduct thorough market research, providing invaluable insights into our target markets and their behaviour on our micro sites.
Kristi de Asis Kristi de Asis — Sr. Global Demand Manager
Salimeh's crucial role in redesigning our website navigation showcased her attention to detail and user-centric approach, leading to improved engagement. Her user journey map highlighted key areas for improvement in our conversion funnel.
Lauren Ashmore Lauren Ashmore — Product Owner
Salimeh excelled in optimizing our website through A/B testing, demonstrating a keen understanding of user interactions. Her data-driven approach led to measurable improvements in engagement and satisfaction.
Andrew Chambers Andrew Chambers — Global Marketing Strategist
Salimeh was a pleasure to work with. She did content curation, analysis, and social media copywriting for our company. She's consistently up to date on marketing trends.
Sarah Guidas Sarah Guidas — Head of Sales
Collaborating with Salimeh during our company Hackathon was a pleasure. By taking on a product manager role and orchestrating our team's presentation, she led us to deliver an impressive project — resulting in our "Spirit of the Hackathon" award win.
Tobia Gasparoni Tobia Gasparoni — Software Engineer
Salimeh assisted me in understanding user behavior on multiple paid media landing pages. Her insights led to significant optimization improvements — a standout project was her user research for the Singapore audience.
Tom Pham Tom Pham — Performance Marketing