Product & Growth Design — Toronto, CA
I'm a Product & Growth Designer from Toronto. I help B2B/B2C, SaaS and consumer products increase their user adoption and engagement — through research, iteration, and design that's grounded in how people actually behave.
8+
Clients & teams served
4
Flagship case studies
25%
Avg. lift in engagement
3
Platforms — iOS, Android, Web
Selected work
*01
User impact: 5 comprehensible product pages
Biz impact: 20% increase in qualified leads
Redesigning product page UI
to build trust
*02
User impact: Easily finding the expert within the company
Biz impact: 25% higher product engagement
Turning a recognition product into a collaborator finding tool
*03
User impact: A fun interactive form that made sense
Biz impact: 80% higher user completion rate
Optimizing the form landing page for user completion
*04
User impact: 85% Customer Satisfaction Score
Biz impact: Brand loyalty made easy
Designing convenience to win customer loyalty
*05
User impact: Consistent, on-brand pages every time
Biz impact: 85% faster landing page design
Building an AI-readable design system for faster design
A bit about me
Empathetic research, iterative design, and a bias toward measurable outcomes — that's how I've helped teams like Achievers, Lightspeed and RCA Records turn user insight into growth.
More about my processKind words
I highly recommend Salimeh based on our work together at an HR Tech company. Her exceptional communication skills, curiosity, and detail-oriented approach were consistently impressive. Her deep understanding of user behavior led to valuable insights that significantly improved our website's user experience.
Kara Fraser
— UX Manager
Awesome job with the new website navigation — it makes it so much easier to surface all the valuable content that we have on the site but also makes the new buyer journey so much more intuitive and sticky!
Peter Liao
— Director, Product Marketing
Salimeh is a talented UX designer who played a pivotal role in helping us conduct thorough market research, providing invaluable insights into our target markets and their behaviour on our micro sites.
Kristi de Asis
— Sr. Global Demand Manager
Salimeh's crucial role in redesigning our website navigation showcased her attention to detail and user-centric approach, leading to improved engagement. Her user journey map highlighted key areas for improvement in our conversion funnel.
Lauren Ashmore
— Product Owner
Salimeh excelled in optimizing our website through A/B testing, demonstrating a keen understanding of user interactions. Her data-driven approach led to measurable improvements in engagement and satisfaction.
Andrew Chambers
— Global Marketing Strategist
Salimeh was a pleasure to work with. She did content curation, analysis, and social media copywriting for our company. She's consistently up to date on marketing trends.
Sarah Guidas
— Head of Sales
Collaborating with Salimeh during our company Hackathon was a pleasure. By taking on a product manager role and orchestrating our team's presentation, she led us to deliver an impressive project — resulting in our "Spirit of the Hackathon" award win.
Tobia Gasparoni
— Software Engineer
Salimeh assisted me in understanding user behavior on multiple paid media landing pages. Her insights led to significant optimization improvements — a standout project was her user research for the Singapore audience.
Tom Pham
— Performance Marketing